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So how can retailers and other small businesses leverage this exciting marketing tactic to their advantage? Let’s start by learning the basics of 2D bar codes. Two-dimensional bar codes (also called matrix codes) come in various designs. The two most prevalent in the market today are the QR codes mentioned above and a similar format developed by Microsoft called Microsoft Tags.
The codes used in Country Business are Microsoft Tags. Microsoft Tags are proprietary in that they can only be read by a Microsoft Tag Reader. However, the Tag Reader is free and easy to download and the tags themselves are free to create.
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Microsoft Tags can also be rendered in black and white or color and can also be d or branded. Microsoft Tags can also be made smaller than other QR codes and, according to Microsoft, are more readable under non-prime conditions or by inferior phones. Microsoft also makes the whole process easy to use and allows organization and analytics of your various tags. Scanning a Microsoft Tag can open a website, send a text message, place a phone call or add contact info to your address book. QR code creators and their accompanying readers are available from a variety of different companies.
Some of the top QR code generators are ScanLife, Kaywa and BeeTagg. You can do an Internet for “QR code generator” to find even more. Most QR code generators and readers are free and easily downloaded as well (although a few may charge for expanded services, such as data metrics, organizational library, etc). One of the main benefits of QR codes are that several different codes can be read by various readers.
Some code readers are even coming pre-installed on er phones. Scanning a QR code provides the same results as Microsoft Tags plus some; a QR code can also add a bookmark, email a message, find geographical coordinates and a few other actions in addition to opening a website, adding contact information and other actions handled by Microsoft Tags. Both QR code readers and Microsoft Tag readers run on the most popular smartphones, including Blackberry, iPhone, Android and Windows Mobile. Specific details on compatible platforms can be found at each company’s website. The process to create the tags is simple; basically sign up at the code generator of your choice, choose your URL or other action, and decide what size and format to make the final code.
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The final code is downloaded to your computer and can be used on various surfaces-printed on paper, added to window clings, adhered to vehicles, designed into fabric-even tattooed onto skin! A YouTube video shows one inventive person creating a working QR code out of M&M candies. Best Practices The 2D bar codes are currently being used in any number of ways. Tech-savvy business men and women are adding QR codes to their business cards so recipients can access their online business profile. Airlines are using codes to allow travelers to scan their boarding passes paperless from their phones.
York garbage trucks have QR codes printed on the side that let viewers scan the code to see a video on recycling. Realtors are adding codes to their For Sale signs to let potential buyers see interior shots and get more information on the homes for sale. A Pennsylvania company sells Memory Medallions that put QR codes on tombstones to let loved ones scan photos, a video and a biography of their departed family member. Those examples may be obscure, but when it comes to the retail world, QR codes and tags can be used just as inventively. Codes can be placed on shelf talker signs to give more information about the product (Best Buy started doing this in all their stores last year).
In a gift or home decor store, this could be especially useful for handmade goods or artisan pieces. The code can scan to a video demonstration on how the products are made or an interview with the artist. Or if you sell specialty foods, a tag or code can be used to download recipe ideas for that particular item.
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